01
Create the one dish
Choose a high-margin, photogenic secret item your kitchen can execute with confidence for seven days.
Founding restaurant pilot · Northwest Indiana
Turn one secret dish into a seven-day city competition.
DishDash League helps independent restaurants create a limited secret-menu moment designed to drive measurable foot traffic, diner-made social content, and local rivalry—without promising viral results.
Five founding restaurantsFree first pilotValparaiso · Chesterton · Michigan City
League briefing
The seven-day run
01
One secret item
High-margin and built for the camera.
02
One local league
Diners unlock, buy, react, post, and vote.
03
One clear recap
Campaign results at the restaurant level.
A winner earns the city spotlight.
The first league is a pilot, built to learn what earns purchases and participation in your market.
How the pilot works
Simple for your team. Made to give diners a reason to show up.
02
Unlock the city
Diners scan the QR code, unlock the drop, buy it, and receive a simple prompt to react, post, and vote.
03
See what moved
The city leaderboard names a winner while your restaurant receives a clear campaign recap and next-step conversation.
Why restaurants join
A campaign with a reason to count every signal.
Foot traffic with a deadline
A limited secret-menu window gives regulars and new diners a timely reason to visit.
Customer-made video
A visual dish and a clear reaction prompt make it easier for diners to create and share their own posts.
Real local rivalry
A live city leaderboard turns individual restaurant drops into a community conversation.
Reporting you can use
Review verified purchases, submitted videos, views, votes, and campaign observations at the restaurant level.
Founding pilot details
Five restaurants. One city league. Seven focused days.
The first Secret Menu League is a no-cost validation pilot for independent restaurants in Valparaiso, Chesterton, and Michigan City. We will align on your dish, campaign setup, and purchase-verification method before launch.
05
Founding restaurants
A deliberately small first league.
$0
First pilot cost
No charge for selected pilot partners.
07
Days of league play
One focused campaign run.
3
Launch-area cities
Valparaiso, Chesterton, and Michigan City.
What we are testing
Success is a clear read, not a viral promise.
These are pilot targets, not guarantees. The point of the first league is to identify whether the competition produces qualified purchases, participant content, local attention, and useful restaurant-level learning.
100
verified purchases
40
diner videos
50K
local views
1:1
restaurant-level results reporting
Pilot FAQ
Clear before you commit.
Founding restaurant application
Put your dish in the running.
Tell us a little about your restaurant. We will review each application before selecting the five founding partners for the seven-day pilot.
Submitting this form is an expression of interest, not a binding commitment.